BREWING BUDDHA

Elevating a Unique Coffee Experience Through Organic Social Media Marketing

Introduction

One of our most exciting partnerships has been with Brewing Buddha, a local coffee shop founded by brothers Jordan and Cassidy Athos. Brewing Buddha is not just another coffee shop; it’s a destination for coffee enthusiasts who appreciate in-house roasted coffee and innovative flavor profiles like the campfire s’mores latte and banana bread latte—both of which perfectly capture the flavors they aim to emulate.

When Brewing Buddha approached us, they had a dedicated customer base and a clear vision for their social media presence. However, their growth was slow, and they needed a strategy that would attract new customers without alienating their existing, loyal audience. Over the past five months, our collaboration has led to impressive results, including 450,000 impressions, 26,000 engagements, a 6.3% engagement rate, and 2,600 new followers. Most notably, Brewing Buddha has experienced its busiest period in eight years, leading to the hiring of an additional barista to keep up with the growing demand.

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Client Background:

Brewing Buddha is a specialty coffee shop known for its dedication to quality. Unlike most coffee shops, Brewing Buddha roasts its coffee in-house, offering customers a truly unique and fresh experience. The coffee shop is also famous for its creative flavor profiles, such as the campfire s’mores latte and banana bread latte, which are meticulously crafted to taste exactly as described. Founded by brothers Jordan and Cassidy Athos, Brewing Buddha has built a loyal customer base over the years, but the growth was slow, and the brothers wanted to expand their reach while maintaining their brand’s integrity.

2,600

Followers Gained

450,000

Impressions | Views

6.3%

Engagement Rate

26,000

Total Engagements

Challenges

The main challenge was to grow Brewing Buddha’s social media following and attract new customers without alienating the existing, dedicated fan base. Additionally, the brothers’ strong vision for their social media required careful alignment with our strategy.

EXECUTION

Content Examples:

Roasting Process Videos: Short, engaging clips showing the brothers in action, roasting coffee beans in-house, with explanations of how this process enhances the flavor and freshness of the coffee.
Flavor Profile Spotlights: Posts dedicated to specific drinks, like the campfire s’mores latte, with close-up shots and descriptions that evoke the taste and experience of enjoying these unique beverages.
Humorous Skits: Light-hearted videos that entertained the audience, helping to build a larger following by showing the fun, quirky side of Brewing Buddha.
Educational Videos: Informative content where Jordan and Cassidy shared insights into the coffee-making process, from roasting to brewing, establishing Brewing Buddha as a place of expertise.

SOLUTION

By closely collaborating with Jordan and Cassidy, we ensured that all content aligned with their vision while also introducing fresh elements that appealed to new audiences. Our focus on showcasing the unique aspects of Brewing Buddha—particularly the in-house roasting and innovative flavor profiles—helped us achieve this balance, resulting in significant growth without compromising brand integrity.

SUMMARY OF SUCCESS

Button Up Media successfully elevated Brewing Buddha’s social media presence, driving both engagement and foot traffic through a carefully crafted organic social media strategy. The results—450,000 impressions, 26,000 engagements, and 2,600 new followers—speak to the effectiveness of our approach. More importantly, Brewing Buddha is now experiencing its busiest period ever, with growth that reflects the impact of a well-executed digital strategy.

STRATEGY

Content Creation:
Our approach was to lean heavily into what makes Brewing Buddha unique—the in-house roasting process and the distinctive flavor profiles. We focused on:

Humor and Entertainment: We integrated humor into our content to build an audience and attract attention to the brand. This approach made Brewing Buddha's content engaging and shareable, helping to draw in new followers who were entertained by the brand's playful and relatable personality.

Educational Content: Alongside the humorous content, we developed educational videos that highlighted the expertise of Jordan and Cassidy in coffee making. These videos were designed to give the brand and its owners a voice of authority, demonstrating their deep knowledge of coffee roasting and flavor creation. This not only built trust with the audience but also reinforced the perception that Brewing Buddha produces exceptional coffee.

Balancing Old and New Audiences:
Given that Jordan and Cassidy had a clear vision for their social media and a loyal following, it was crucial that we didn’t stray too far from the established tone and style. We worked closely with them to ensure that the content we produced was fresh and exciting for new followers while still resonating with their existing audience. This included:

Consistent Brand Voice: Maintaining a consistent, authentic voice that reflected the brothers' passion for coffee and creativity, ensuring that the content felt genuine to long-time followers.

Engaging New Customers: We introduced content that highlighted Brewing Buddha as a must-visit destination for coffee lovers, enticing new customers with the promise of a unique coffee experience they couldn’t find elsewhere.

Engagement Strategies:
To maximize engagement, we encouraged followers to share their experiences with Brewing Buddha on social media, creating a community around the brand. This user-generated content not only increased visibility but also reinforced the authenticity and appeal of the coffee shop.

FUTURE OUTLOOK

As Brewing Buddha continues to grow, we look forward to further expanding their digital presence, exploring new content formats, and continuing to build on the success we’ve achieved. Our ongoing partnership will focus on maintaining the authenticity of the brand while reaching even more coffee enthusiasts who appreciate the unique experience that Brewing Buddha offers.