Your food is strong. Your restaurant should be busy. We help restaurants get discovered, get chosen, and grow with social media, websites, SEO, and paid marketing built to work together.
The Fatty CrabShimuja RamenRusty PelicanGyu-KakuToni's Sushi Bar
The Challenge
If people can't find your restaurant online, they eat somewhere else.
There are over 67,000 restaurants in Florida alone. Diners aren't driving around hoping to find a good spot anymore. They search.
90% of diners look up a restaurant online before they visit. They check Google. They scroll Instagram. They watch TikTok. They read reviews. And they decide in seconds.
If you're not showing up in those moments, the restaurant down the street is.
90%Research online before visiting
1M+Restaurant locations in the U.S.
67K+Restaurants in Florida
The Reality
Sound Familiar?
You opened a restaurant because you're passionate about food and hospitality, not because you wanted to become a marketing expert. But somewhere between running the kitchen, managing staff, and keeping the lights on, marketing became another problem on the pile.
The Problem
Where Restaurants Get Stuck
Empty tables during off-peak hours
No system to fill them, demand spikes on weekends but soft shifts stay empty.
Social media feels like a chore
Inconsistent posts, low engagement, zero strategy, and no time to fix it.
A website that looks like 2018
Slow on mobile, impossible to find the menu, doing nothing to drive reservations.
Money wasted on advertising
No idea whether ads actually brought anyone through the door.
No marketing plan
Just scattered efforts that never seem to add up to real growth.
What We Build Instead
One System. Real Growth.
Off-peak demand system
Targeted promotions, local SEO, and strategic content to fill every shift.
Done-for-you content engine
Professional videography and strategy, we show up with cameras.
Website that converts visitors
Mobile-first, fast-loading, menu visible in one tap, reservation in two clicks.
Data-driven ad campaigns
Every dollar tracked, every campaign optimized for real return on investment.
Complete marketing strategy
All channels working together, coordinated, measured, growing.
The Ecosystem
Your website, your social media, your ads. One ecosystem.
These three pieces aren't separate jobs. They feed each other. Your social makes people curious. Your ads bring them in. Your website turns them into bookings. Break one and the other two start working harder for less. Try it below.
The Ecosystem
everything points to conversion
Website
The conversion point
Organic Social
The brand builder
Paid Advertising
The fast-lane converter
Try this
01
01, Social Media
Social Media That Fills Seats
75% of diners say Instagram influences where they eat
We show up at your restaurant with cameras and shoot the photos and videos that make people stop scrolling, your signature dishes, your team, your room, your vibe.
This isn't an agency recycling stock photos. Every post is made inside your restaurant, for your audience, on a plan built around your goals.
Professional food photography and short-form video, shot on-site
A monthly content plan built around your menu, events, and busy and slow seasons
Daily comment, DM, and local interaction management so your page stays active
A different approach for each platform, Instagram, TikTok, and Facebook each work differently
Boosted posts to fill slow nights, paid social done right
88% of diners look up a restaurant online before visiting
Once someone lands on your site, you have a few seconds. Either they book a table or they keep scrolling to the next restaurant. We build sites that win that moment, fast on phones, easy to use, with a clear path to a reservation.
Every site we build is wired straight into your reservation system, online ordering, and private events form, so no customer falls through the cracks.
Designed for phones first, the way most diners actually browse
Menu pages that sell, with real photos and one-tap ordering
Connected to OpenTable, Resy, Toast, and Yelp, so reservations flow straight in
Private events and catering forms that actually get filled out
97% of diners use search engines to find a restaurant
When someone types "best Italian near me" or "brunch in Brickell," you need to be in the top results, not buried on page two. We get your restaurant where diners are actually looking, on Google, on Maps, and inside the AI tools customers are starting to use instead of Google.
This is built for how diners actually search for a place to eat, not a generic playbook borrowed from law firms and dentists.
Google Business Profile optimization, so you show up first on Google Maps for "near me" searches
Local SEO keyword strategy built around the way real diners actually search in your area
On-page SEO, every page of your site tuned so Google understands and ranks it
Citation building across 60+ directories like Yelp, TripAdvisor, OpenTable, and more
AEO (Answer Engine Optimization) so ChatGPT and Google AI recommend you by name
12X average return, $12 in revenue for every $1 we spend on ads
When you need customers this week, this weekend, or tonight, ads are the fastest way there. We run campaigns on Google, Instagram, and Facebook that catch people right when they're deciding where to eat.
In 2025 we generated over $3.5M in tracked revenue across five restaurants on less than $46K in ad spend. Every dollar is tracked, every booking is counted.
Google ads that show up when someone searches for a place to eat near you
Instagram and Facebook ads for events, promos, and slow nights
Tightly targeted to diners within a few miles of your restaurant
Follow-up ads for people who visited your site or your social
Clear monthly reports showing exactly what every dollar brought back
Real restaurants. Real numbers. Real revenue impact.
Organic Social
The Fatty Crab
Daily content shot on-site, restaurant storytelling, and a relentless posting schedule. We turned social media attention into a packed dining room every night of the week.
Google search ads aimed at diners who are already looking for a place to eat, with every click tracked all the way to the reservation. A clear line from ad spend to real revenue.
Google still matters. A lot. But the way people search is shifting fast. Diners are now asking ChatGPT "where should I eat tonight?" and reading Google's AI-written answers before they ever click a link.
Most agencies are still playing yesterday's game. We get you found in all the places people are actually looking, today and as it keeps changing.
Google & Google Maps
Still the biggest source of new diners. We get you on page one of Google and at the top of Maps for searches like "best brunch near me."
Answer Engine Optimization (AEO)
When someone asks ChatGPT or Google AI "where should I eat tonight?", your restaurant should be in the answer. Most of your competitors aren't doing this yet. We get you there first.
Google & Google Maps
Still the biggest source of new diners. We get you on page one of Google and at the top of Maps for searches like "best brunch near me."
Answer Engine Optimization (AEO)
When someone asks an AI assistant where to eat, your restaurant should be in the answer. Most of your competitors aren't doing this yet. We get you there first.
Three things set us apart from every other marketing agency.
01
Built Exclusively for Restaurants
We don't work with dentists, plumbers, or law firms. We work with restaurants. That's it. We understand thin margins, seasonal swings, the Tuesday night slump, the Friday rush.
02
We Create the Content, Not Just the Strategy
Button Up Media shows up with cameras. We capture the atmosphere. We produce short-form video. You get a full video content engine without adding another task to your day.
03
Results You Can Actually Measure
We focus on the numbers that matter, reservations, orders, and revenue. Every client gets clear reporting tied to real business outcomes. Not impressions. Customers.
In Their Own Words
Hear It Directly From Our Clients
Real restaurant owners. Real results. No scripts.
Isis, Italian Food Company
Miami, FL
Jordan, Brewing Buddha
Pinecrest, FL
Chef Kei, Shimuja
Miami, FL
Services
Everything your restaurant needs to grow.
Different services. One goal: more reservations, more orders, more guests through the door.
Social Media Marketing
Short-form video and photos that get your restaurant discovered, followed, and chosen.
Search & Answer Engine Optimization
Show up first on Google and AI search when diners search for restaurants near them.
Paid Marketing
Capture demand when people are actively searching where to eat tonight.
Website Design
Fast, mobile-first websites that make it effortless to book, order, and visit.
The Data
Restaurant Marketing by the Numbers
The data behind why digital marketing isn't optional for restaurants, it's the difference between growth and getting left behind.
These aren't abstract marketing stats. They describe how your next customer is going to find their next meal.
Button Up Media builds marketing systems designed to put your restaurant on the winning side of every one of these numbers.
90%
of diners research a restaurant online before visiting
97%
of customers use search engines to find local restaurants
75%
of diners say Instagram directly influences where they eat
72%
of restaurant searches include "near me" or a specific location
88%
of consumers trust online reviews as much as personal recommendations
3x
the engagement rate with professional video content vs. static images
15-20%
average annual sales increase for restaurants that invest in SEO
46%
of all Google searches are looking for local information
Coverage
Florida's Restaurant Marketing Agency
Button Up Media is headquartered in South Florida and built to serve restaurants across the entire state.
We know Florida's dining landscape because we live in it, the snowbird surge every winter, the tourist-heavy summers on the coast, and the fierce local competition in neighborhoods from Brickell to Wynwood, South Beach to downtown Fort Lauderdale.
Every Florida market has its own dining culture, its own busy and slow seasons, and its own kind of local competition. We build strategies that fit where you actually operate, not cookie-cutter campaigns that treat every restaurant the same.
Getting started is simple. No long contracts. No confusing proposals full of jargon. Just a clear path from where you are now to where you want to be.
01
Discovery
We learn your restaurant. Your concept, your customers, your market, your goals. Then we take a hard look at how you currently show up online and where the biggest opportunities to grow are hiding.
02
Strategy
We build a custom restaurant marketing strategy tailored to your specific situation. Not a template. Not a generic package. Built around your restaurant's strengths and local market.
03
Execution
Content gets produced. Your website gets built or optimized. SEO campaigns launch. Ads go live. Your restaurant starts showing up where customers are looking.
04
Growth
As results come in, we optimize. We double down on what's working, adjust what needs tuning, and keep building momentum. Clear monthly reporting shows exactly what's happening.
Everything you need to know about restaurant marketing and working with Button Up Media.
01What does a restaurant marketing agency do?
A restaurant marketing agency specializes in helping restaurants increase their visibility, attract more customers, and grow revenue through digital marketing. This typically includes social media management and content creation, website design and optimization, search engine optimization (SEO), and paid advertising on platforms like Google and Facebook. Unlike general marketing agencies, a restaurant marketing agency understands the unique challenges of the hospitality industry, thin margins, high competition, and the constant need to keep seats filled.
02How much does restaurant marketing cost?
Restaurant marketing costs vary depending on the services you need and the size of your operation. At Button Up Media, we build custom strategies tailored to each restaurant's goals and budget. Most restaurant owners invest between $1,500 and $5,000 per month for a coordinated marketing strategy that includes multiple channels. The best way to get a clear picture is to schedule a free consultation so we can understand your specific situation and recommend the right approach.
03What is the best marketing strategy for a restaurant?
The most effective restaurant marketing strategy is an integrated one, not just social media or just a website, but all channels working together. At a minimum, a strong restaurant marketing strategy should include an active social media presence with professional video content, a mobile-optimized website that makes it easy to view menus and book reservations, local SEO so you appear when customers search for restaurants nearby, and targeted advertising to capture high-intent customers. The restaurants that grow fastest are the ones that coordinate these channels into one unified system.
04How to get more customers to my restaurant?
Getting more customers starts with making sure people can find you online. Over 97% of diners use Google to find restaurants, and social media platforms like Instagram and TikTok directly influence where people choose to eat. To get more customers, you need to be visible when they search, look compelling when they find you, and make it effortless to book or order. That means optimizing your Google Business Profile, posting engaging video content consistently, running targeted local ads, and having a fast, mobile-friendly website with clear calls to action.
05Why hire a restaurant-specific marketing agency?
Most marketing agencies use the same playbook for restaurants that they use for dentists, gyms, and law firms. Restaurants are different. The decision happens in seconds, it's driven by photos and reviews, and the competition is the restaurant down the street. A restaurant-only agency knows how menus actually sell, why people pick one spot over another on a Friday night, and how to plan around the slow and busy seasons in your market. That knowledge shows up directly in better content, smarter strategy, and faster results.
06What is Answer Engine Optimization (AEO) for restaurants?
Answer Engine Optimization (AEO) is the practice of setting up your restaurant's online presence so it shows up in AI search results, including Google AI Overviews and ChatGPT. When someone asks an AI tool "where should I eat tonight?", AEO is what gets your restaurant in the answer. This involves structured data, entity optimization, strong review signals, and writing content AI tools can actually read and cite. Button Up Media builds AEO into every restaurant marketing plan from day one.
07Do you work with restaurants outside of Florida?
Button Up Media is headquartered in South Florida and serves restaurants across the state, from Miami and Fort Lauderdale to Orlando, Tampa, Jacksonville, Naples, and beyond. While our deepest expertise is in the Florida market, we also work with restaurant brands in other states. If you're interested in working together, the best first step is to schedule a free consultation so we can discuss your needs and see if we're the right fit.
Stop guessing. Start growing. Schedule a free consultation and let's build a marketing strategy that fills your restaurant with the customers you deserve.
